When it comes to sanitary napkins packaging, what we usually see is a low- density polymer packages in the standard blue color, often without resealable or other convenient features. The packaging of sanitary pads is generally not unique or attractive, and companies have overlooked the need for innovation in this aspect.
As a woman, I would prefer packaging that stands out from what is commonly available in the market, as the packaging also exudes the quality and convenience of using it. I would like my sanitary napkin packaging to have outer covering with resealable stickers, which I can use to take out my pads and seal them back without compromising on the hygiene of the pads.
Why is Packaging important?
Packaging is essential for any product. Choosing the right packaging is critical for the successful sale of a product. Improper packaging can harm the product or the brand itself. When it comes to packaging, companies need to be extremely mindful.
What are different types of Packaging?
The materials used and their proximity to the product determine the type of packaging. Packaging can be primarily classified into three categories: primary, secondary, and tertiary packaging. Primary packaging is the one that comes into direct contact with the product, while secondary packaging is added on top of the primary packaging. Tertiary packaging is commonly used for bulk packaging or product delivery.
How are Sanitary Pads packed?
The packaging of sanitary pads typically consists of both primary and secondary packaging, although some pads may only have primary packaging. The outer packaging consisting of graphics, that we see when looking for sanitary napkins is considered secondary, and the individual pouches or wrappers in which the pads are packed are primary. However, many companies tend to overlook the convenience, style, colour and design of this packaging, which can impact the ease of using the product.
What is the problem of current Sanitary Napkins packaging?
There have been numerous complaints regarding the packaging of sanitary napkins. For example, once the pad package is opened, it may not be resealable, or pads with paper packaging can crumble or become damaged when exposed to moisture. The packaging of sanitary pads can also be inconvenient for carrying it.
Some packaging for sanitary napkins has raised questions about hygiene because certain sanitary pads packages consist only of outer packaging and there is no individual wrapping for the pads. This means that the pads are exposed once the outer packaging is opened. Even if the packaging adheres to typical norms, there may be issues such as the obviousness of the product due to packaging colour, difficulty in opening and resealing the package, or challenges in safely storing it.
How should Sanitary Napkins be packaged?
Packaging of sanitary pads should be designed to be functional and hygienic, ensuring that it does not make women feel uneasy when purchasing the product. It should take into account the preferences of female consumers and address areas for improvement, such as ease of opening and resealing, portability, storage, disposal of individual pads, and the colour of the packaging.
Conclusion
The packaging of sanitary napkins should be improved to enhance ease of use, portability and proper disposal of the menstrual pads.
